I have worked with many new bloggers that try to monetize their blog first or at the same time as they are building it, and this created discouragement often to the point they talked themselves into believing that ‘blogging doesn’t work.’
Think of your blog like you were building a new house
Do you put the roof on before you have the walls put up?
The house plan must be drawn, the foundation laid, the walls built, and finally the roof goes on.
If you treat your blog the same, you will reap long-term benefits that allow you to create financial freedom and work from anywhere!
[bctt tweet=”FIRST THEY WILL ASK YOU WHY, THEN THEY WILL ASK YOU HOW” username=”drtawnaschmidt”]
Up until now you have spent the majority of your time working on your blog. You selected your domain name and purchased it, set it up on your website platform, established your brand, and started adding epic content for your niche market.
Now it’s time to change your blog strategy and start bringing readers to visit.
The first question typically asked is, “How do I do that?”
With the invention of the internet, there are too many places to list where all of your readers might be hanging out. However, it is important that you do not try to be ‘everywhere.’
You must find where the majority of your readers hang out, and that is where you go.
I like to think of social media as a gathering we all go to, with the ultimate goal of bringing the people you relate to back to your home base to carry on the conversation in a more intimate setting.
It is noisy and crowded to stay on the social media site; however, we can tone things down and get to know each other for long-term friendships if we can get away from the drama and noise.
What does this have to do with making money blogging?
Once we can get people back to ‘our place’, we have the opportunity to share with them what we are really about. Once trust is built, your readers will become your clients and customers.
This is the beginning of the multiple ways money is earned from your blog.
One common way to start earning income quickly is to write an e-book. This is also a quick way to get something up for sale on your site or be used as a tripwire.
It can be sold on your website, on someone elses website, or on Amazon as a book available on Kindle.
12 Step Process To Write An e-Book, Start To Finish:
- Choose a topic that relates to your readers
- Create your chapters (the main points of your ebook)
- Create a rough outline of each chapter – revise as you write
- Design your ebook style, cover, etc.
- Select the colors
- Incorporate illustrations and visuals
- Highlight stats, quotes, or tips to set them apart from general text
- Appropriately place calls-to-action on your ebook pages
- Add the copyright page, table of contents, index, etc.
- Convert the ebook into a PDF
- Create a dedicated landing page for your ebook
- Promote your ebook and track its success
DIGITAL PRODUCTS (COURSES)
Another common way to earn income on your blog is to create and sale a digital product. In my post Blogging Tools & Resources, I share the tools and platforms I use to create my courses and digital products.
A digital product (course) is simply putting your knowledge in writing and sharing it through workbooks, lessons, videos, printables, etc.
Although all content in a course can likely be found online with deep searches, many people like to have all the information in one place and a step-by-step plan to follow. They are willing to pay for this to save the time of searching and creating their own plan.
People also like to learn from someone they trust. This is why it is important to keep in touch with your blog readers by posting new content regularly and keeping in touch with newsletter subscribers via email.
Once a reader trusts you and your brand, they are more likely to become a customer and purchase your products.
Affiliate marketing is earning income by promoting someone elses product or course.
This method of earning income is often the first dollars earned for a new blogger. However, keep in mind visitors have to be coming to your site in order to get any clicks on your pages so the prior steps cannot be forgotten.
For example, let’s presume I have a lot of readers that would like to use YouTube to market their own products on their blog; however, I do not utiilze YouTube so I am unable to help them.
However, I know of an excellent blogger with a top YouTube channel that offers a course on how to create a successful YouTube channel.
I set up an agreement to offer this blogger’s course to my readers, and in return I am paid (by the course owner) a portion of the sales that are made by my readers.
A win-win situation for everyone involved.
Another affiliate marketing example is promoting an item on your website that is sold on Amazon. If a reader clicks the link on your website and ultimately purchases the product, you can earn a small commission (paid by Amazon) as a ‘thank you’ for sending them a customer.
TREATING YOUR BLOG LIKE THE BUSINESS IT IS
Once your blog is established and you are starting to make money, it is important to ensure you are treating your blog like a business and not a hobby.
You likely were working consistently on your blog to get to the point of income; however, it is easy to relax and let-down the consistency. Now is not the time to do that.
Focusing on these topics will ensure you are treating your blog like a business:
- Taxes, LLC & Legal Considerations
- Staying Safe Working Online (Privacy)
- Goal Setting
- Investing In Yourself/Your Business