If you are serious about growing your blog, you are likely active on at least one social media site, and probably more than just one!
One of the easiest ways to get people to sign up for your newsletter is to create images for your opt-ins and post them, the same as you do when you write a blog post.
The link of the image is attached to the opt-in landing page so this is where the reader lands when they click your image. Of course, your landing page should share all the benefits of how the opt-in download will help them.
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STEP 1 ‣ Create your value-add opt-in.
STEP 2 ‣ Create your social media image for your opt-in. Use a catchy title that shares what the opt-in is about (how it will help them.)
I recommend making an image for each social media channel you are active on in the correct size.
STEP 3 ‣ Add the image to your social channels.
On Facebook and Twitter the image can be pinned at the top of the feed so it stays there until you move it.
For Pinterest I recommend making several different images with various titles that link to your opt-in landing page.