Writing a post about other successful bloggers is called a ’round-up’ post.
This is an ‘old school’ strategy that continues to be used because it is super effective.
There is a lot of work that goes into planning this type of post, but remember it is going to live on your blog forever (unless you take it down) and you will reap benefits of it over and over once the work is done.
The purpose is to share helpful tips on a topic that other bloggers have mastered so your audience can adopt the habits.
This method can result in numerous links back to your site as the featured bloggers share your post with their readers.
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Step 1 ‣ Decide what topic you will be writing about that would help your readers. Create the questions you want the influencers to answer that will be included in your post.
Don’t request a long post from them! Keep it short and to the point. They are asked for participation in multiple round-up posts on a daily basis and if the request is too time-consuming they are likely to disregard yours and move to the next one.
Step 2 ‣ Research the bloggers that have mastered this skill.
Step 3 ‣ Draft a quick email to them or reach out on social media. Let them know you are creating a post on the selected topic and you would like to feature them.
Keep it short and simple.
Step 4 ‣ Collect the answers and write the post. Reach out to your featured bloggers the same way you corresponded previously and shre the post link with another thank you.