Blog Growth Formula #4: Create Numerous Opt-In Forms

While all of your readers are visiting your website to learn about your niche topics, they likely have different needs and learning areas (different ‘pain points’ that spurred the web search.)

Creating multiple opt-in offers gives you a better opportunity to increase sign-ups based on different reader’s needs.

This can also be a called a content upgrade.

BLOG GROWTH FORMULA #4_ CREATE NUMEROUS OFFERS FOR OPTINS

HOW TO

STEP 1 ‣ Decide which blog posts have the best fit to create an opt-in. Did you write about something that a checklist would be helpful to your readers?

EXAMPLE

In my blog post 12 Things To Do To Every Blog Post Before You Hit Publish, I created a checklist ‘cheat sheet’ as a download to simplify the process for my readers.

I use this checklist myself and simply made it download-ready for an opt-in to help my readers. This is called a content upgrade because I am offering an additional layer to the blog post content.

STEP 2 ‣ Create your digital download. I use Microsoft Powerpoint to create most of my opt-in documents.

In my post Ultimate List Of Blogging Tools & Resources I share my favorite tools I use for my blog and why I use them.

STEP 3 ‣ Add the download to the blog post in several places (be sure to connect it to your email provider.)

If the document you created is something that could be a universal download for your readers (they could use it without reading the actual blog post), add it to the end of another blog post or in your sidebar.

Done! 🙂

PRO TIP

Opt-ins typcially include an image to draw attention to the download that is separate from the text in the blog post. My favorite program to create images is Pic Monkey. I have also used Stencil and Canva.

MY FAVORITE PINTEREST WEAPON! TRY IT OUT FOR FREE!

Tailwind Visual Marketing Suite
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Products I recommend in this post may be an affiliate link. I only recommend products I use or have used. If you purchase through my affiliate link I greatly appreciate it, and there will be no additional cost to you!

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THANK YOU!! 😉

BACK TO YOU!

I would love to hear from you in the comments below! 😄 What is your strategy to use this information to grow your blog?

Now it’s back to you (Izzy Girl put it back in your court – can’t wait to hear from you!) 😃

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