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Blog Growth Formula #16: Create your Content Calendar for 3 Months

Creating a plan for your blog post content (what posts you are going to write and when) will keep you focused and on-task.

It will also keep your content balanced so you are adding a variety of content in multiple categories on your site.

Without a content plan it is easy to write in the same category multiple times in a row, or forget about a certain group of readers that may be needing different content.

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How To

Step 1 ‣ Set your writing goal.

How many blog posts will you publish each month, week, etc.? How many will be cornerstone posts, and how many will be list posts, etc.?

Step 2 ‣ Choose your category for each post. Now narrow your category down to the post topic.

EXAMPLE

If you are publishing one blog post a week and you have 5 categories on your blog, ideally you will cover all 5 categories in 5 weeks (or less) by writing a minimum of one blog post per week.

Step 3 ‣ Record your writing plan on your calendar.

I use Google calendar by creating a separate calendar titled “Content Calendar.” I also like the free WordPress plugin Editorial Calendar.

Done! 😊

Pro Tip

When creating your content calendar you should have a plan in place for the other moving parts of your blog. For example, if you have a product coming out, you want to plan a blog post or two on the topic to get your readers excited and eager to the release.

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