You don’t want visitors coming to your website and landing on pages without content.
Examples when this an happen might be when affiliates change a sales page, take down a product previously for sale, products with affiliate links (think Amazon) are no longer available, etc.
It can also be an error we make when interlinking our pages that we don’t realize.
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Step 1 ‣ Add a 404 page check to your monthly calendar. I schedule time at the beginning of each month.
Step 3 ‣ Make time to fix any broken links as soon as possible.
If readers continue to hit invaluable links, they will likely not return to your site. In the scheme of the big picture, this hurts your traffic.
Always remember, EVERY PERSON MATTERS!