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Blog Growth Formula #20: Create a Challenge

We all need a path to follow!

This is exactly what a challenge does for your readers. It gives them something specific for each day.

Add a way to track it, break it down into a time frame (5 days, 1 week, 30 days, etc.) and you have created a challenge to share with your website visitors for an opt-in!

Challenges are super effective for email sign-ups.

They also create the best funnels that lead directly to a digital product you have for sale.

creating a challege is the best way to get subscribers to purchase a product
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How To

Step 1 ‣ Decide what product you want to lead your newsletter subscribers to.

Step 2 ‣ Decide what type of challenge you want to create. What do your readers respond best to … videos, a series of emails, etc.

Step 3 ‣ Create your challenge outline for each day with the general content. It should include a glimpse of what you have offered in your digital product (which could be an eBook, course, etc.)

Step 4 ‣ Set up your email funnel for each day. For example, it might be a daily to-do task or activity, a video course, or a class already set-up in an online classroom platform such as New Zenler (the awesome platform I use!)

Done! 😊

Pro Tip

Have your sales sequence funnel created before you release the challenge as an opt-in. A challenge is a great opt-in to prepare readers for a follow-up product that comes at the end of the challenge. After the challenge is completed, move them directly into the sales sequence funnel.

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