We all need a path to follow!

This is exactly what a challenge does for your readers. It gives them something specific for each day.

Add a way to track it, break it down into a time frame (5 days, 1 week, 30 days, etc.) and you have created a challenge to share with your website visitors for an opt-in!

Challenges are super effective for email sign-ups.

They also create the best funnels that lead directly to a digital product you have for sale.

HOW TO

STEP 1 ‣ Decide what product you want to lead your newsletter subscribers to.

STEP 2 ‣ Decide what type of challenge you want to create. What do your readers respond best to … videos, a series of emails, etc.

STEP 3 ‣ Create your challenge outline for each day with the general content. It should include a glimpse of what you have offered in your digital product (which could be an eBook, course, etc.)

STEP 4 ‣ Set up your email funnel for each day. For example, it might be a daily to-do task or activity, a video course, or a class already set-up in an online classroom platform such as New Zenler (the awesome platform I use!)

Done! 😊