We all need a path to follow!
This is exactly what a challenge does for your readers. It gives them something specific for each day.
Add a way to track it, break it down into a time frame (5 days, 1 week, 30 days, etc.) and you have created a challenge to share with your website visitors for an opt-in!
Challenges are super effective for email sign-ups.
They also create the best funnels that lead directly to a digital product you have for sale.
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Step 1 ‣ Decide what product you want to lead your newsletter subscribers to.
Step 2 ‣ Decide what type of challenge you want to create. What do your readers respond best to … videos, a series of emails, etc.
Step 3 ‣ Create your challenge outline for each day with the general content. It should include a glimpse of what you have offered in your digital product (which could be an eBook, course, etc.)
Step 4 ‣ Set up your email funnel for each day. For example, it might be a daily to-do task or activity, a video course, or a class already set-up in an online classroom platform such as New Zenler (the awesome platform I use!)